Game Marketer · Strategist · Consultant
I help devs position their games for successful launches & growth.
I bring you player insights —
Help you reach them and deliver the right message.
Pre-production, publisher pitching, or studios that need clarity on market direction.
3–6 months out from demo, Steam Next Fest, launch, port, or major content drop.
Studios that need help defining the problem, or an extra third-party perspective.
Nine+ years in the video game industry, overseeing 10+ titles.
From solo-marketing indies to publisher campaigns.
Yggdrazil Group · 2021
Global influencer-led closed-beta campaign at zero marketing cost. Built and grew the official Discord from scratch.
Barking Kitten Interactive · 2025
Solo marketer covering research, planning, social, website, press, and influencer outreach. Plus playtesting, interviews, and analytics — providing insights to designers and the game director.
Nomadic Games · 2023
Coached the team on marketing strategy and playtest recruitment. Walked them through publishing routes — self-publish, publisher early access, full release — backed by market research and quarterly revenue forecasting to find the right fit.
BugBlio Studio · 2024
Led market research and player segmentation — defined Cross-Owner profile, sized genre segments. Deliverables shipped in the publisher pitch and helped close the publishing deal.
Grateful to work for talented teams across the games industry.
A few of their words below.
A true marketing genius — the #1 game analyst in Thailand.
Collaborated on multiple occasions across various projects — Tunya consistently delivers outstanding results. She specializes in researching and identifying the perfect market direction, with strategies backed by reliable data and solid references. She's worked across all scales, from niche-market games to large-scale global titles.
One of the most skilled game marketers I've ever worked with.
She specializes in researching and identifying the right market direction — always supported by reliable data and strong references. She's worked across projects of many different scales, from niche-market games to large-scale titles aimed at broad global audiences.
Her output directly shaped our go-to-market positioning.
She led market research for LightSup — worked independently, delivered clean, actionable insights. Analytical, self-directed, and practically minded. I'd recommend her to any studio or product team that needs real research depth.
Launching a game?
The best marketing starts 3–6 months before release.
Email me.
tunyakitten@gmail.com
