Tunyatorn
Sangpunyaruk.

(TunyaKitten)

Game Marketer · Strategist · Consultant

I help devs position their games for successful launches & growth.

Work with me  → View portfolio
Profile photo
./images/profile.jpg
What I help with

Make a great game and market it with intention.

I bring you player insights —
Help you reach them and deliver the right message.

Image placeholder
01 — Market Research

Validate before you ship.
Better yet — before you build.

  • Niche-market & competitor research
  • Closed playtest recruitment + analytics
  • Pitch decks with hook validation and real numbers
Best for

Pre-production, publisher pitching, or studios that need clarity on market direction.

Image placeholder
02 — Marketing Campaign

Maximize every marketing beat —
into wishlists that convert.

  • Influencer outreach tailored to your game
  • Platform & content fit for your game's aesthetic
  • Campaign timing built around Steam events & festivals
Best for

3–6 months out from demo, Steam Next Fest, launch, port, or major content drop.

Image placeholder
03 — Consulting

An extra eye on what's working —
and what isn't.

  • Release & Steamworks audit
  • Marketing pipeline audit
  • Marketing & dev workflow audit
Best for

Studios that need help defining the problem, or an extra third-party perspective.

Portfolio

Selected case studies.

Nine+ years in the video game industry, overseeing 10+ titles.
From solo-marketing indies to publisher campaigns.

Marketing Campaign 5,000,000 views. Zero ad spend. 2021
Game banner
./images/hsh-survive.jpg
Asymmetric Multiplayer · Survival Horror

Home Sweet Home: Survive

Yggdrazil Group

Global influencer-led closed-beta campaign at zero marketing cost. Built and grew the official Discord from scratch.

5,565 peak concurrent players
5M+
Combined YouTube & Twitch views
30+
Influencers at zero marketing cost
3.5K+
Discord members in 30 days
Solo end-to-end From 0 to 20,000+ wishlists. Purely organic. 2025
Game banner
./images/northwind.jpg
Roguelike · Deck-builder · Single-player

Northwind

Barking Kitten Interactive

Solo marketer covering research, planning, social, website, press, and influencer outreach. Plus playtesting, interviews, and analytics — providing insights to designers and the game director.

Featured on Steam · "Popular Upcoming"
20K+
Pre-launch wishlists, purely organic
500+
Mailing list subscribers
280+
Closed playtest signups
Consulting Pre-launch coaching. Saved them $30,000+ on hiring. 2023
Game banner
./images/burning-sword.jpg
Action · Adventure · Single-player

Burning Sword: Death Sun

Nomadic Games

Coached the team on marketing strategy and playtest recruitment. Walked them through publishing routes — self-publish, publisher early access, full release — backed by market research and quarterly revenue forecasting to find the right fit.

$30,000+ saved by preventing the need for an in-house marketing team build
Market Research Research that shaped the pitch. 2024
Game banner
./images/lightsup.jpg
Couch Co-op · Roguelite Adventure

Lightsup

BugBlio Studio

Conducted deep-dive market research — defined the Cross-Owner profile, mapped player segments using genre analysis and real-world data, and shaped go-to-market positioning. Deliverables were used in the studio's publisher pitch and contributed to a signed publishing deal.

Market research used in a signed publishing deal
Testimonials

Client recommendations.

Grateful to work for talented teams across the games industry.
A few of their words below.

A true marketing genius — the #1 game analyst in Thailand.

Collaborated on multiple occasions across various projects — Tunya consistently delivers outstanding results. She specializes in researching and identifying the perfect market direction, with strategies backed by reliable data and solid references. She's worked across all scales, from niche-market games to large-scale global titles.

Saroot Tubloy
CEO, Nanastories · Game Director, Lumindrive
Hired me for Home Sweet Home: Survive + multiple projects
Verified on LinkedIn ↗

One of the most skilled game marketers I've ever worked with.

She specializes in researching and identifying the right market direction — always supported by reliable data and strong references. She's worked across projects of many different scales, from niche-market games to large-scale titles aimed at broad global audiences.

Saksit Tipsing
3D Artist · Voice Actor · Product Owner
Client on Burning Sword: Death Sun
Verified on LinkedIn ↗

Her output directly shaped our go-to-market positioning.

She led market research for LightSup — worked independently, delivered clean, actionable insights. Analytical, self-directed, and practically minded. I'd recommend her to any studio or product team that needs real research depth.

Maythee Chauypoo
Founder & CEO, BugBlio Studio
Client on Lightsup
Verified on LinkedIn ↗

Let's Work together.

Launching a game?

The best marketing starts 3–6 months before release.

Email me.

Follow me on